AP-Print
Rebranding and building a scalable multilingual platform for one of the leading large-format printing and visual production companies in Europe.
Client
Client: AP Print
Region: Europe (Latvia)
Industry: Large-Format Printing, Visual Production, B2B
Date: 2025
AP Print is a European large-format printing and visual production company delivering everything from exhibition stands and retail graphics to vehicle branding, interior solutions, and custom visual installations
As the company continued expanding across European markets, its digital presence no longer reflected the quality, scale, and professionalism of its production capabilities.
We helped transform AP Print into a modern, export-ready brand by redesigning its identity, restructuring its digital experience, and building a scalable multilingual platform designed for future growth.
Challenge
AP Print had built a strong reputation through years of delivering complex production projects for clients across Europe. However, its brand and website failed to communicate this level of expertise.
Key challenges included:
- Outdated visual identity that no longer reflected the company's quality or ambitions
- Complex product portfolio that was difficult for customers to navigate and understand
- Weak information architecture limiting usability and discoverability
- Website performance and SEO foundations requiring significant improvement
- Digital presence that did not inspire the level of trust expected by larger international clients
- Multiple legacy content systems creating unnecessary complexity and maintenance issues
As a result, there was a disconnect between AP Print's production capabilities and the way potential clients perceived the company online.
Insight
The research revealed a clear pattern:
When buyers evaluate production partners, they are not simply comparing printing services—they are evaluating competence, reliability, and execution capacity.
Insights:
- First impressions are formed digitally long before the first conversation
- Large product portfolios only create confidence when presented with clarity and structure
- Professional presentation directly influences perceived production quality
- International B2B clients expect modern digital experiences that match operational excellence
- Strong branding helps transform technical capabilities into business credibility
The key insight:
For manufacturing and production companies, a website is not a catalogue— it is proof that the company can deliver at scale.
Strategy
We developed a complete brand and digital transformation focused on positioning AP Print as a reliable European production partner.
Strategic decisions included:
- Refreshing the brand identity to better communicate professionalism and precision
- Simplifying website architecture to make a complex product range easier to navigate
- Creating a scalable visual system for consistent product presentation
- Building a multilingual WordPress platform ready for future market expansion
- Strengthening SEO foundations through restructuring and content optimization
- Designing every touchpoint to reinforce trust, clarity, and production expertise
The goal was to connect three essential qualities:
technical excellence + visual clarity + international scalability
Creative Direction
The creative direction focused on expressing precision, colour, and production quality through a clean, confident visual system.
Key design principles:
- Minimal, structured layouts that allow products to take centre stage
- Strong typography and clear information hierarchy for effortless navigation
- A flexible visual system capable of presenting dozens of product categories consistently
- High-quality imagery and mockups showcasing real production capabilities
- Modern colour palette and graphic language balancing creativity with industrial precision
A central element of the new identity became the redesigned logo.
Inspired by the cone cells of the human eye, the symbol represents colour perception—the foundation of visual communication. Radiating forms suggest light, colour, movement, and creative energy, while subtle gradients reflect the richness and versatility of modern printing technologies.
Rather than illustrating printing literally, the identity communicates AP Print's ability to help brands become more visible, memorable, and impactful.
The design system scales seamlessly across:
- Website and digital platforms
- Product presentation
- Marketing materials
- Sales communication
- International markets
Results + Feedback
The project transformed AP Print into a modern, scalable brand whose digital presence now reflects the quality of its production capabilities.
Impact
- Complete brand refresh, including a new logo and cohesive visual identity
- 15 fully redesigned website pages supported by a scalable design system
- 250+ product visuals and mockups created across 74 product categories
- 6 dedicated landing pages designed for targeted marketing initiatives
- Multilingual WordPress platform launched in English, German, and Latvian with future language expansion in mind
- Full SEO restructuring and performance optimisation improving search visibility and website speed
- Consolidation of content from multiple legacy systems into one unified platform
Business Outcomes
- Stronger perception as a reliable European production partner
- Improved product discoverability through a clearer information architecture
- Faster, more responsive user experience
- Better communication of the company's capabilities across diverse customer segments
- A scalable digital platform ready to support continued international growth
“The website exceeded our expectations in both design and functionality. The team understood our business quickly, organised a large amount of content into a clear structure, and delivered a modern platform that truly represents our company. Communication was excellent throughout the project, deadlines were met, and the entire process felt smooth and professional.”
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